Kensink Labs
MEDIA · VOD STREAMING3rdbell (BD · acquired)· BD

3rdbell.
First regional VOD platform, with enterprise DRM.

Acquired.

Acquired
Strategic exit
HIGH-CONCURRENCY STREAMINGMEDIA · VOD STREAMING

3rdbell — First regional VOD platform, with enterprise DRM. Acquired.

South Asia's first VOD streaming platform at high concurrency. Designed on AWS with a commercial streaming server, enterprise-grade DRM, media chunking, and content protection that satisfied regional rights holders — leading to strategic acquisition.

Acquired
Strategic exit
1st
Regional VOD with enterprise DRM
AWS · streaming
High-concurrency architecture
Multi-rights
Licensed by regional rights holders
01 · THE PROBLEM

Where they were stuck.

Streaming in 2015 South Asia: no platform built for the bandwidth + content-rights realities of the region. International players didn't prioritize the market. Local players didn't have the engineering depth. Rights holders refused to license without DRM matching Hollywood standards. The opportunity was real — the technology gap was the bottleneck.

02 · OUR APPROACH

How we built it.

  • 01AWS + commercial streaming-server backbone, optimized for variable-bandwidth South Asian networks
  • 02Adaptive bitrate ladders tuned to 3G/4G realities, not US fiber assumptions
  • 03Enterprise DRM across mobile + desktop ecosystems + media chunking that made illegal recording materially harder
  • 04Geographically-distributed CDN edge caching with regional fallback when international edges were slow
  • 05Rights-holder compliance: full audit trail of who watched what, when, from where — DRM token revocation on jailbroken devices
“Other people would have shipped without DRM and signed the cheap content deals. They built the DRM first and got the deals that were worth doing.”
Founder
3rdbell
[TECH STACK]
  • AWS
  • Node.js
  • Streaming server
  • DRM
  • CDN
[ENGAGEMENT]
Duration2014 – 2015 (acquired)
Client3rdbell (BD · acquired)
ShapeHIGH-CONCURRENCY STREAMING
HandoffFull ownership · 90-day warranty
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