Kensink Labs
MARKETPLACE · B2B2CShomadhan (BD · acquired)· BD

Shomadhan.
South Asia's Angie's List, built and exited.

Acquired.

Acquired
Strategic exit
TWO-SIDED SERVICES MARKETPLACEMARKETPLACE · B2B2C

Shomadhan — South Asia's Angie's List, built and exited. Acquired.

A pioneering hyper-local two-sided marketplace connecting service providers with consumers across South Asia. From architecture to launch to acquisition — Kensink owned the full lifecycle as CTO and lead architect.

Acquired
Strategic exit
Thousands
Service providers onboarded
Mobile-first
Consumer + provider apps day-1
Multi-payment
Mobile money + Cash
01 · THE PROBLEM

Where they were stuck.

South Asia had no Angie's List. Consumers had no trusted way to find verified service providers; providers had no way to build a reputation outside their physical neighborhood. The market needed a marketplace with strong verification, mobile-first UX (smartphone penetration was the lever), and economics that worked at micro-transaction scale.

02 · OUR APPROACH

How we built it.

  • 01Two-sided marketplace architecture: provider supply + consumer demand modeled separately, matching engine in the middle
  • 02Mobile-first launch — consumer app + provider app launched the same week, on platforms users actually had (Android first)
  • 03Verification flow that worked offline: physical visits + NID checks + customer ratings, all surfaced as badges on provider profiles
  • 04Payment processing tuned to micro-transactions — local mobile money providers and cash all supported, each with different settlement economics modeled into the platform fee
  • 05Operational scale: dispatcher console for the central team to manage edge cases at human speed — this is what acquirers actually buy
“Building a marketplace is mostly about edge cases at scale. The platform Kensink built handled the long tail without operational headcount — that's what made the company acquirable.”
Founder
Shomadhan
[TECH STACK]
  • Node.js
  • MongoDB
  • React Native
  • AWS
  • Mobile money APIs
[ENGAGEMENT]
DurationMulti-year (acquired 2018)
ClientShomadhan (BD · acquired)
ShapeTWO-SIDED SERVICES MARKETPLACE
HandoffFull ownership · 90-day warranty
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