Routing and rendering plan
We decide per route what is static, server-rendered, or client-interactive before writing components. This is where Next.js projects succeed or rot.
The App Router, server components, and edge rendering give you a fast product and a search-friendly site in one codebase. We build both halves without the foot-guns.
Next.js collapses a stack of decisions (routing, rendering, bundling, data fetching) into one opinionated framework. The trade is that its rendering model has sharp edges: caching, server vs client components, and revalidation all reward people who have shipped it before.
We decide per route what is static, server-rendered, or client-interactive before writing components. This is where Next.js projects succeed or rot.
Data fetching on the server, client components only at the interaction leaves. Smaller bundles, fewer waterfalls.
Explicit revalidation and cache boundaries. No mystery stale data, no accidental full-dynamic rendering.
Deployed on Cloudflare or Vercel with sane build output, real monitoring, and the test suite handed over.