Builders Lab.
The platform we run our own lab on.
Builders Lab: The platform we run our own lab on.
Builders Lab is the platform Kensink runs its own delivery on, opened up for partners. It is the CRM, the licensing and settlement ledger, the affiliate and partner storefronts, the custom-domain white-labeling, and the email marketing engine, all on one edge stack. Partners white-label it and run their own practice on top.
- Agencies and studios delivering AI products to clients
- Partners who want to resell under their own brand
- Teams that need CRM, licensing, and billing without stitching five SaaS tools
Why it exists.
Running a delivery practice means running a stack: a CRM for the pipeline, something for licensing and commissions, a storefront to sell through, billing that reconciles, and email to reach the list. Most teams assemble that from five vendors that do not talk to each other, then spend their margin keeping the seams from splitting. Builders Lab is that stack as one system.
The capabilities, plainly.
CRM and pipeline
Companies, contacts, leads, and funnel in one place, with AI intake and message drafting, an edit-gating review queue, and scheduled, tracked outreach.
Licensing and settlement
A credit-limit account with a netting ledger and self-verifying signed licenses, so offline licensing and per-product commission settle without a spreadsheet.
Partner storefronts
Public storefronts with editable profiles and checkout, including a deposit mode for service products, so partners can sell under their own brand.
Custom-domain white-label
Serve the whole thing on a partner's own domain, with AI and branding white-labeled per tenant.
Email marketing
An in-house funnel and campaign engine with suppression, consent, one-click unsubscribe, and tracked links, routed through the provider you choose.
- Cloudflare Workers
- D1
- R2
- Signed licenses
- TypeScript
- Is this a product or a partnership?
- Both. You get the platform, and you get a partnership with the lab that builds on it every day. We onboard partners deliberately rather than self-serve.
- Can I brand it as my own?
- Yes. Custom domains, white-labeled AI, and per-tenant branding are the point. Your clients see your brand, not ours.